Dior Café pop-up at Lake Como – the new Instagram hotspot

The Lake Como summer reverie continues with the pop-up Dior Café, which is furnished with spectacular toile de Jouy parasols and chaise longues from the Dioriviera collection by creative director Maria Grazia Chiuri.


A dreamy destination in Italy is the setting for Christian Dior’s latest luxury adventure. The brand new Dior Café pop-up on Lake Como will be the Instagram hotspot this summer. Located in the iconic hotel Villa d’Este. Well-known stars as Lady Gaga, Elizabeth Taylor and George Clooney have already stayed here for mostly extended periods of time. Stanley Tucci claimed that it is his favorite hotel in the world.

From the moment you arrive at this Italian luxury resort, you’ll be transported to a world of pure Dior.

© Adrien Dirand
©Kristen Pelou


The French fashion house has been known to choose unique locations for its temporary stores, including a pastel-colored home in Paris and a tropical getaway in Miami. For summer 2023, Dior has make the idyllic Lake Como (and the iconic Villa d’Este luxury hotel) the home of its latest pop-up, where its Fall 2023 line will be displayed.

The Fall 2023 collection features gowns with floral appliqués on tulle skirts as well as florals on silk dresses. There are also plenty of evening wear options with floral embroideries and pleated skirts that resemble tutus.

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